• Joel Henry

Due Diligence - Choosing Your Brand #Entertainment #Music #Texas

Updated: Jan 5, 2019

While driving back to Fort Worth after two shows at @BourbonStGrill in McAllen, TX, I had (plenty of) time to think about the weekend, the fun moments shared with the audience, and the unique value an interactive show offers venues and special events.

With so many great choices for live music and entertainment in Texas, an #EventPlanner has to not only know their audience, but provide to the best of their ability an amazing entertainment experience that compliments and enhances the vibe of the event. With so many choices (and so little time), where do you start? How can you quickly and thoroughly perform your due diligence to determine the best entertainment option for your clients or your friends and family?

Being in the business of communicating effectively and appreciating the value of a high #ROI , I'd love to share my experience in an informal expositional outline I'd like to call

The Eighty Eights Show

by Joel Henry

Owner and Lead Entertainer

Understanding and True Appreciation

"The sweet is never as sweet without the sour."

  • THE SOUR: Being in the entertainment industry for over twenty years, I've seen my fair share of emotional egocentric manipulators and (at times) a lack of moral fiber and integrity.

  • THE SWEET: Understanding the importance of treating people well, living with honesty and integrity and appreciating every opportunity to provide exceptional experiences for my clients.

Professional Respect

“We make a living by what we get, we make a life by what we give.”

  • RESPECT: For those who have come before me, mentored me, shared countless generous hours of expertise and knowledge, enabling me to enjoy a wonderful career as a musician and entertainer. #PayItForward

Professional and Self-Worth

"In life, you get what you believe you deserve.'

  • WORTH: There are certain events and circumstances that demand the most inexpensive entertainment options. Though I understand the need for thoughtful budgetary management (being a father of three and having a family of five), I truly believe you ultimately get what you pay for, and I feel it is my obligation to the entire industry to always perform with standards above excellence with the goal of enhancing the fundamental value of, and increasing profits for all entertainment industry professionals. #WorthIT

Thanks for your time today! I'd like to leave you with one last quote, one of my absolute favorites

Let's get busy!


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